Fast fashion is killing the planet, your actions can either hurt or help. Use BLOOM to inform your choices, from purchasing to donating to upcycling.

Fantasy Reality

$5.99

True Cost

50

grams of waste per $1
Shein

Fashion sells you a fantasy. We show you the real cost — brand by brand, dollar by dollar.

See the Ranking ↓
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Database Output

The ranking is where the fantasy breaks.

Carbon Ranking

Project Data

Environmental Consequence

The closet ends at the ice.

The point of this project is not just that clothing brands pollute. It is that small purchases connect to larger systems: emissions, warming, ecosystem stress, and damage that feels far away until the data drags it back into frame.

10%
of global carbon emissions are linked to fashion industry impact.
2,800L
water can hide behind one low-cost cotton item.
0.6kg
textile waste per item in the high-impact model.
Polar bear
Clothing rack

NOT ALL CLOTHING
IS CREATED EQUAL.

Some cost the
planet more.

SELECT AN ITEM
TO BEGIN
Selected Item

Nothing selected

Choose a garment

Click one of the clothing pieces on the rack to reveal its environmental impact.

IF NOT ALL CLOTHING
IS CREATED EQUAL,

which brands should
you shop from?
SELECT AN ITEM
TO BEGIN
Selected Item

Nothing selected

Choose a garment

Click one of the brands to reveal its environmental impact.